General Social Media


Title Author Information
WikiBrands: Reinventing Your Company in a Customer Driven Marketplace Sean Moffitt

Mike Dover

McGraw-Hill, 2011



Clout: The  Art & Science of Influential Web Content Colleen Jones

New Riders, 2011


Author Interview:

The Tao of Twitter: Changing Your Life   and   Business   140 Characters   at a Time Mark W Schaefer

McGraw-Hill, 2012


Huff Post Excerpt:


The Dragonfly Effect: Quick, Effective,   and Powerful Ways to use Social Media to Drive Social Change Jennifer Aaker

Andy Smith

Jossey-Bass, 2010


Forbes Book Review:

Share This: How You Will Change the World with Social Networking Deanna Zandy

BK Publishers, 2010

Author Website:

Book Website:

Tribes: We Need You to Lead Us Seth Godin

Portfolio, 2008

Tribes TED Talk:

Author Website:


Socialnomics: How Social Media Transforms the Way We Live and Do Business Erik Qualman

Wiley, 2011


Social Media Revolution 2015 YouTube:


Writing on  the Wall: Social Media the First  2,000 Years Tom Standage

Bloomsbury, 2013


NY Times Review:

Author Page:

Terms of Service: Social Media and the Price of Constant Connection Jacob Silverman

Harper, 2015

Author Website:

LA Times Book Review:

C-SPAN Book Discussion:

How Google Works Eric Schmidt

Grand Central Publishing


Book Website:

NY Times Book Review:

More Awesome than Money: Four Boys and Their Quest to  Save Your Privacy from Facebook Jim Dwyer

Viking, 2014

NY Times Book Review:

Washington Post Book Review:

The People’s Platform: Taking Back Power and Culture in   the Digital Age Astra Taylor

Picador, 2014

NY Times Book Review:

Harper’s Author Interview:

Brain Pickings Book Review:

Networks of Outrage and Hope: Social Movements  in the  Internet Age Manuel Castells

Polity, 2015

EIR Book Review:

Author on YouTube:

Author Website:

YouTube: Online Video and Participatory Culture (Digital Media and Society) Jean Burgess & Joshua Green

Polity, 2016

Book Online:

MIT Review:

Memes in Digital  Culture Limor Shifman

MIT Press


Book Review:

Author Interview:

Twitter: A Digital Socioscope Yelena Mejova, Ingmar Weber & Michael W. Macy

Cambridge University Press, 2015

Book Review:

Author Google Page:

Cambridge Author Page:

Wikipedia  and the Politics of Openness Nathaniel Tkacz

University of Chicago Press, 2014

HigherEd Review:

Author Interview:

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